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Using #ChatGPT to create #SEO landing page briefs has been a revelation. It has saved me SO much time and is exceptional at understanding the context needed. I screenshot my SEO brief creation process using ChatGPT - simple, effective and covers most basis. I'm still refining it, as I realise that my inputs greatly impact the value I get back. You can see that I rephrase a few questions to get what I need and that I'll need to tweak some areas with my own input. But those areas are VERY small. And the...
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Carousel topic idea: "Life in a day - from sunrise to sunset" Slide 1: "Good morning, sunshine" Content: A photo of a sunrise with a motivational quote about starting the day off on the right foot. Example: "The early bird catches the worm" - Proverb Image: A picture of a sunrise with the quote superimposed on it. Slide 2: "Coffee, the elixir of life" Content: A photo of a delicious-looking cup of coffee with a fun fact about the popularity of coffee. Example: Did you know that over 2 billion...
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E-A-T stands for "Expertise, Authoritativeness, and Trustworthiness" and it's a quality rating system used by Google to evaluate the credibility and usefulness of content on websites. Google uses E-A-T as a way to determine which pages should rank higher in search results. Expertise refers to the knowledge and skills required to create and present the content. Google checks the author’s qualifications, and the website's information to see if the author is an expert on the topic. Authoritativeness refers to the website's reputation as a source of information for the...
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There could be several reasons why your social media strategy isn't getting engagement, such as: You're not targeting the right audience: Make sure you're reaching the people who are most likely to be interested in your content and products. Your content isn't interesting or relevant: Make sure your content is interesting, informative, and relevant to your audience. You're not posting at the right time: Make sure you're posting at times when your audience is most active on social media. You're not using the right platforms: Make sure you're using the...
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The highest-converting websites typically have several key elements in common. These include: Clear and compelling value propositions: They clearly communicate the benefits of their products or services and make it easy for visitors to understand what sets them apart from their competitors. Strong calls-to-action: They use persuasive language and design elements to encourage visitors to take a specific action, such as making a purchase or signing up for a newsletter. User-friendly navigation: They make it easy for visitors to find what they're looking for and understand how to use the...
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  I. Introduction Definition of on-page SEO Importance of on-page SEO for search engine ranking Overview of on-page SEO techniques II. Keyword research Importance of keyword research for on-page SEO How to conduct keyword research Tips for selecting the right keywords III. Title and meta tags Title tag and its importance for on-page SEO Meta description tag and its role in on-page SEO Tips for optimizing title and meta tags IV. Headings and subheadings Use of headings and subheadings to structure content and improve readability Tips for optimizing headings...
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Google recently changed something in its deduplication systems. And from what I’m seeing, that change was a mistake. In October, I started seeing multiple client websites reporting an increased number of “Duplicate, Google chose different canonical than user” pages.  I know it’s not because these websites made significant changes on their end — they are our clients at Onely. It must have been a change in how Google chooses the canonical URL when presented with multiple variants. Why did I say this isn’t a positive change? See for yourself: Unfortunately,...
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