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Back in the day, picking the right domain name had a big impact on your SEO rankings. Today though, things are a little different. Exact match domains (or EMD for short) were a big deal. Google would boost your results because the keywords were right in the domain. That alone gave a website validity and ranking power. It makes sense on the surface. If you were looking to buy a computer and did a Google search, a website name like www.buyacomputer.com or www.bestcomputerdeals.com would look like the best places...
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Amazon is the biggest name in the game for selling products online. But with 1.9 million selling partners, the competition is fierce. To claim your market share, you need to show up in the searches people are performing. And that starts with keywords. Just as if you were optimizing a webpage for Google, you need to include the right words and phrases on your product page to ensure you’re showing up in relevant searches. Your titles, features, and descriptions must be optimized, but that’s not enough. There’s another factor Amazon takes into account...
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Orphan pages are pages within a domain without any internal links pointing to them.  Having orphan pages on your site comes with negative consequences: Pages with ranking potential that aren’t linked from your site structure are unlikely to be discovered and indexed and won’t provide the expected benefits (i.e., organic traffic) for your site, Low-quality orphan pages may be crawled and indexed due to other SEO signals, like backlinks (links coming from other websites). This would be a waste of your site’s crawl budget that can impact the indexing of...
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Breadcrumb navigation shows users the path they took to delve into your website’s structure and provides an easy way to return to previously visited pages. Thanks to breadcrumbs, users have a chance to find relevant content faster. Breadcrumbs can also positively affect your SEO rankings and should be included in your internal linking strategy.  What are breadcrumbs, and which sites should use them? Breadcrumbs are a local navigation system that shows the user their location on the website. You can typically find them at the top of the page, right above the title...
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Indexing is a necessary step before your website can be shown on Google. And on average, 16% of valuable pages on popular websites aren’t indexed. This SEO issue is a critical business problem for your entire organization. If your pages don’t get indexed, the time of your writers, designers, developers, and managers, simply goes to waste. Here are some examples: Walmart.com: 45% of product pages are not indexed. dictionary.cambridge.org: 99.5% of pages are not indexed. These websites are large. But it doesn’t mean that smaller websites...
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Whether you’re new to SEO or a tried-and-true expert, SEO blogs are one of the most valuable resources available to you. Agencies, professionals, and businesses alike run or subscribe to SEO blogs to stay on top of industry news, breakthrough techniques, and more. 1. The Semrush Blog Hopefully, you’re pretty familiar with our first entry — you’re reading it right now! If you’re new to the Semrush blog, we publish a mix of industry news, data studies, and detailed guides for readers of every skill level.  Our focus remains on...
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You know that SEO (search engine optimization) is an organic way of driving traffic to a brand’s website. What you don’t know is how to make SEO traffic generation work for your brand without draining your budget. Correction: you don’t know how to yet.  We’ll demystify the process and help you drive relevant traffic to your website without spending a single cent all with the help of On Page SEO Checker.    How Does SEO Generate Traffic?  SEO traffic generation works by helping search engines understand what your website is all...
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