Enter a URL
To understand URL or website redirect is pretty simple, it’s a server-based function to send the user from one web location to another. The redirects are implemented for many reasons by websites due to the change of their address. Among them, the most significant motive is to synchronize your site with the latest search engine optimization techniques. Let’s not waste your time and dig into when to apply 301 or 302 url redirect
You must bear in mind that 301 redirect has the most significant impact on SEO to Pass link equity to a newly created webpage, and you must know 301 redirect relation with link equity.
Before 2016, 301 affected the page rank negatively, but things have reversed completely today. It was assumed that a website could suffer about a 15% loss in page ranking if it uses 301 redirects. Google’s former head of Webspam, Matt Cutts explained this procedure but didn’t mention an exact figure of loss that can be faced in page ranking due to redirects. However, it was officially announced in June 2016, that no website would face a downfall in page rank due to redirections. Instead, it can result in boosting the organic traffic of a webpage.
